What is the WhatsApp Business Cloud API?

The WhatsApp Business Cloud API is Meta's enterprise-grade messaging infrastructure that allows businesses to programmatically send and receive messages at scale via REST APIs with high throughput and multi-agent inboxes.

How do messaging tiers work for WhatsApp Business API?

Meta assigns daily unique recipient limits starting at Tier 1 (1,000 unique customers/day), scaling automatically to Tier 2 (10,000/day), Tier 3 (100,000/day), and Tier 4 (Unlimited/day) as you maintain high message quality.

What causes WhatsApp Business API phone number quality to drop?

Phone number quality drops if recipients frequently block or report your messages as spam. Maintaining explicit opt-ins, sending relevant notifications, and respecting opt-out keywords preserves High green quality.

How does Manggo Labs connect with the Meta Cloud API?

Manggo Labs is a direct technology solution connecting to Meta's Cloud API endpoints with zero per-message software markups.

Can I use WhatsApp Business API for customer support and marketing simultaneously?

Yes. The API supports both automated outbound marketing broadcasts and 24/7 two-way conversational customer support within the 24-hour customer service window.

Manggo Labs

WhatsApp Business API for Shopify: Complete Setup & Scaling Guide (2026)

Learn how to set up WhatsApp Business API for Shopify. Understand Meta Cloud API architecture, webhook setup, template approvals, pricing categories, and scaling limits.